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How We Shot a Brand Documentary in 72 Hours
Shell Bangladesh needed a brand film in 72 hours. I had one DP, no shot list, and a story that hadn't been told. Here's every decision — and what I'd do differently.
Filmmaking breakdowns, creative process, brand strategy, and the unglamorous truths about building a career behind a camera.
Shell Bangladesh needed a brand film in 72 hours. I had one DP, no shot list, and a story that hadn't been told. Here's every decision — and what I'd do differently.
14:22Full BTS of our two-day studio production in Dhaka — from lighting rigs to client approvals.
22:07The 5-question framework I use to unlock real emotion in any documentary subject — regardless of cultural context.
09:48Brands mistake production value for storytelling. Here's the strategic difference between a video and a film that sells.
18:33DaVinci Resolve walkthrough — from flat LOG footage to broadcast-ready colour using my custom LUT framework.
11:54Client meetings, a location scout, and building digital products on weekends — the reality of a freelance creative career.
25:16How a Stanford research collaboration became a CUGH award-winning film — and everything we had to unlearn to make it.
07:40What actually happens on a night shoot — crew dynamics, problem-solving on the fly, and why I love them.
16:29The treatment structure that's landed me every major client. Stop writing essays — start writing proposals that close.
13:05The ethical and strategic principles behind impact filmmaking — learned the hard way on four continents.
For when a six-minute video isn't enough.
After nine years of directing brand films, I've learned that the hardest conversation isn't about budget or timeline — it's about taste. Here's how I navigate creative disagreements without losing the work or my integrity.
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The curriculum prepares you for sets that don't exist. Here's the actual list.
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The exact thinking behind my first digital product — and what happened after launch.
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Distribution is not a marketing problem. It's a story problem. Here's the fix.
Read →Weekly-ish dispatches: real production stories, creative process breakdowns, and things I've learned the expensive way.